From Seoul to London: Finding Home on the Edges
Planes, passports, and playlists: if youʼre reading this on the move, you already know the rhythm one foot in a departure hall, the other tapping to a borrowed beat. At Lovely Bloke we call that liminal hum life’s sweet spot. It’s the frequency shared by a designer packing her last box in Hongdae, a DJ sound-checking in Dalston, and every dreamer who feels both everywhere and nowhere all at once.
Why we started with two cities that never sleep
Seoul and London sit 5,500 miles apart, yet they orbit the same idea: possibility. Neon alleys or brick-lined backstreets, both cities reward the restless the ones who stay out after the last train because conversation’s just getting good. They’re also magnets for outsiders. Here, thousands of accents bounce off the concrete every day, stories cross-pollinate, and a stranger’s grin can feel like a compass.
Lovely Bloke was born in that collision. We don’t design for one postcode; we design for the blur between them because the journey itself is our hometown.