From Seoul to London—my shoes, my story
Back home in Seoul I measured every step against other people’s eyes.
Here in London those eyes don’t even know my name, and the silence makes me realise how much space I used to give away.
I don’t regret it; deference is woven into the fabric of where I’m from.
But tasting a new culture shows me something else: there is beauty in
moving through the world on my own frequency.
To everyone who—by choice or by chance—finds themselves battling it out in a strange city, I want this brand to be a resting place.
Discovering that my doubts aren’t mine alone—and that every mile I run is really a mile toward my dreams—changed everything.
So I gathered people through running, stitched our stories into cloth, and built the “My Run Days” collection as a quiet promise:
we’re not lost; we’re just living—and we’ll make it, together.
To everyone who already loves, will love, or hopes to love Lovely Bloke:
have a gentle day and keep moving toward your own horizon.